Year of the Snake: Screaming ‘Python’ ‘Bashed’ with Hammer Outside Gucci Store

Year of the Snake: Screaming ‘Python’ ‘Bashed’ with Hammer Outside Gucci Store

London – Since 2025 is the year of the snake,  today, ahead of Chinese New Year (29 Jan), PETA supporters, one dressed as a snake and another as a python farm worker, reenacted the slaughter of pythons used for their skins outside London’s New Bond Street Gucci store.

Images and video footage are available here and here.

“Sensitive snakes spend their short lives confined on filthy farms before being bashed with a hammer, pierced through the skull, and skinned,” says PETA Senior Campaigns Manager Kate Werner. “PETA is calling on Kering to make this the year for the snake and stop selling anything produced from the torture and slaughter of pythons or other wild animals and switch to the cruelty-free vegan materials that compassionate consumers demand.”

The action follows the latest PETA Asia investigation revealing that workers at two python farms that supply skins to a tannery operated by Kering, owner of Gucci and Yves Saint Laurent, pinned struggling pythons down by the neck before bashing them over the head with a hammer and impaling them on hooks while they were still moving.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAAsia.com or follow the group on YouTube, Instagram, X, or Facebook.

Contact:

Jennifer White +44 (0) 20 7923 6244; [email protected]

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