Victoria’s Secret Confirms That Fashion Show Will Use Only Faux Feathers After Push From PETA US

30.09.2024

London – Victoria’s Secret has finally earned its wings from PETA. After months of exchanges with PETA US about the cruel ways birds are raised and killed for their feathers, Victoria’s Secret has confirmed to the group that it will use only beautiful handcrafted faux feathers for the models’ angel wings at its upcoming fashion show, which will feature performances by Tyla, Lisa of Blackpink, and headliner Cher.

Victoria’s Secret previously used up to 620,000 feathers – from chickens, Chinese pheasants, and ostriches – for a single fashion show. In thanks for the brand’s compassionate move, PETA US is sending it a vegan cake decorated with bedazzled birds.

“PETA is tickled PINK that the return of Victoria’s Secret’s iconic fashion show will feature dazzling designs that no bird suffered or died for,” says PETA Vice President of Corporate Projects Yvonne Taylor. “has no place in fashion, and Victoria’s Secret is setting a great example for other companies to follow.”

Feathers used for fashion are often torn by the fistful out of fully conscious, terrified birds or taken from ones killed for their flesh or skin. The feather industry helps prop up the meat industry, since a bird’s feathers can be sold at a much higher price per pound than their flesh. A PETA exposé of the largest ostrich-slaughter companies in the world revealed that workers forced frightened young birds into stalls where they were electrically stunned, then slit their throats in full view of their flockmates.

Stella McCartney, famously feather-free, recently launched a campaign to urge designers to sign PETA’s feather-free pledge vowing never to use feathers again in their collections. Designers including Felder Felder, Richard Malone, Patrick McDowell, and Vin + Omi and brands Gymshark, Omnes, Skinnydip London, and others have already signed the pledge. This week, PETA took to the runway during the Dior show at Paris Fashion Week to call on the brand to go feather-free.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, X, TikTok, or Instagram.

Contact:

Sascha Camilli +44 20 7923 6244; [email protected]

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