Unilever Earns PETA US’ Praise for Early Adoption of New Pro-Animal Pledge
19 November 2024
Unilever Earns PETA US’ Praise for Early Adoption of New Pro-Animal Pledge
London – London-based Unilever is receiving kudos from PETA US today for being among the first brands to sign on to a revolutionary new programme aimed at helping shoppers identify food and beverage companies that don’t test on animals.
PETA US’ “Eat Without Experiments” website features a database of companies categorised by their policies on animal experimentation – from those that test on animals to those that have signed PETA US’ statement of assurance guaranteeing that they have stopped testing on animals and never will again, the latter of which now includes Unilever.
Visitors to the website can also send e-mails and take action urging Mondelēz International – owner of Cadbury, belVita, Oreo, and several other well-known brands – to stop tormenting and killing animals in tests to make dubious marketing claims about their products’ effects on human health.
“Kudos to Unilever for leading the way on this powerful initiative to get animal experimentation out of the food and beverage industry,” says PETA US Vice President Shalin Gala. “PETA calls on Mondelēz International to take inspiration from Unilever by ditching cruel and antiquated animal tests and joining Eat Without Experiments.”
Mondelēz International has force-fed human faeces to mice and junk food to rats, then killed and dissected them – even though regulatory agencies in the US, the European Union, and Canada require that studies on humans, not other animals, be used to verify health claims about food products. The US Food and Drug Administration’s regulations specify that “[animal] studies do not provide information from which scientific conclusions can be drawn regarding a relationship between the substance and disease in humans” because “[t]he physiology of animals is different than that of humans”.
Unilever is one of several companies that have already signed PETA US’ statement of assurance pledging never to test on animals.
PETA – whose motto reads, in part, that “animals are not ours to experiment on” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, X, TikTok, or Instagram.
Contact:
Lucy Watson +44 (0) 20 7837 6327; [email protected]
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