PETA Germany and Italian Brand Miomojo Launch Line of Handbags Made From Corn
London – To help meet the soaring demand for sustainable, vegan accessories, PETA Germany has teamed up with “PETA-Approved Vegan” Italian handbag brand Miomojo to launch an animal-free collection of handbags made from corn leather – a sustainable, plant-based material derived from non–food grade, GMO-free corn.
The bags are available in colours including black, “lake stream”, and “ash rose” and feature detachable handles and gold-tone metal detailing as well as a lining made from recycled plastic bottles. What’s more, 20% of the proceeds will go towards PETA Germany’s work to promote the right of all animals to live free from exploitation.
Photos are available here.
“This handbag range proves that choosing stylish designs that don’t involve cruelty to animals is easier than ever,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA is excited to team up with Miomojo to champion vegan leather innovation and promote a kinder future in fashion.”
“Miomojo bags save lives twice. First, because they leave the animals’ skin right where it belongs – on the animals,” says Miomojo founder and CEO Claudia Pievani. “Second, because they support animals in need, giving back to PETA.”
Over 1 billion animals are killed for leather every year. PETA exposés have revealed that cows endure castration, branding, and tail-docking, all without painkillers. At abattoirs, their legs are bound and their throats are slit with blunt knives, and some are even skinned while still conscious. In addition to sparing animals immense suffering and a violent death, vegan leather has a smaller carbon footprint than animal-derived materials , as animal agriculture – which includes the leather industry – is one of the leading contributors to the climate catastrophe.
PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, Twitter, or Instagram.
Contact:
Sascha Camilli +44 (0) 20 7923 6244; [email protected]
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