PETA Celebrates Launch of First-Ever Sheep-Free UGGs

16.09.2024

London – Champagne corks are popping at PETA following the news that UGG have released its first-ever vegan UGG boots. The launch is in collaboration with New York–based fashion brand Collina Strada, which crafted the animal-friendly shoes using sugarcane, TENCEL, and recycled polyester microfibre. The announcement follows years of pressure from PETA entities, which has included purchasing stock in UGG’s parent company to push it to go vegan, viral social media campaigns, a heartfelt plea from Pamela Anderson, a lively demonstration at an UGG anniversary party, and more than 30,000 e-mails from PETA supporters.

Photos available here. Credit: UGG

“UGG’s new vegan boots are a step in the right direction that will help spare sheep violent shearing and a horrible death at the abattoir,” says PETA Vice President of Corporate Projects Yvonne Taylor. “PETA encourages UGG to give wool the boot by making all its footwear animal-friendly.”

PETA entities’ investigations have uncovered cruelty to sheep at over 100 wool-industry operations worldwide – even on self-proclaimed “responsible” farms – where shearers have been seen punching, stamping on, and kicking sheep. Shearers are often paid by volume, not by the hour, which incentivizes them to work recklessly. As a result, sheep are often left bloodied and in pain.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, X, TikTok, or Instagram.

Contact:

Sascha Camilli +44 207 923 6244; [email protected]

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