“MOOve On, Dairy Farmers!”: PETA Shakes Up Gloucestershire with Pro-Plant Milk Billboard
28 January 2025
“MOOve On, Dairy Farmers!”: PETA Shakes Up Gloucestershire with Pro-Plant Milk Billboard
Gloucestershire – Following Gloucestershire Council back-tracking its advice urging locals to drink vegan milk to help the planet after an outcry from dairy farmers, PETA has erected an eye-catching billboard in Gloucester with an important message: “Dairy farmers: It’s time to moove on. The future of farming is vegan.” The animal protection group hopes its plea will encourage farmers to get out of the doomed cow-exploiting industry and embrace sustainable, animal-friendly plant farming.
The billboard is located at 39A London Road, Gloucester GL1 3HF. High-resolution images are available here. Credit: Kathryn Goddard Photography.
“Forcibly impregnating cows and drinking their stolen milk is weird, cruel, and disastrous for the planet,” says PETA Vice President of Vegan Corporate Projects Dawn Carr. “PETA’s billboard urges Gloucestershire dairy farmers to leave the violence and heartbreak of their outdated operations behind and pivot towards farming that doesn’t exploit animals, such as growing oats for sustainable vegan milk.”
Cows used for dairy are artificially inseminated, and their calves are taken from them shortly after birth so that their milk can be sold and consumed by humans instead. Male calves, who are considered a by-product by the dairy industry, may be shot in the head soon after birth or sentenced to a short, miserable life before being carved up for veal. Most female calves are destined for the same fate as their mothers: they’ll be used as milk machines until their bodies give out, and they’re slaughtered for cheap meat.
PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that 10% of dairy farmers plan to stop producing milk, and 23% are unsure whether they will remain in the industry. And 48% of British adults are now drinking vegan milks – including UK-produced oat milk – which contain none of the artery-clogging animal fat and cholesterol of cows’ milk and are better for the environment. Government data show that the consumption of cows’ milk in UK households has almost halved in the last 50 years. PETA released a video celebrating British farmers and launched a campaign earlier this year encouraging the government to help farmers switch to plant-based agriculture.
For more information, please visit PETA.org.uk or follow the group on Facebook, X, TikTok, or Instagram.
Contact:
Lucy Watson +44 (0) 20 7837 6327; [email protected]
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