Marc Jacobs, UGG, and Prince William Among the Winners of the 2024 PETA Fashion Awards
19.12.2024
London – To celebrate the biggest victories and greatest innovations in animal-free fashion, PETA is announcing the winners of its 2024 Fashion Awards, which recognise the industry trailblazers making fashion kinder to animals and the planet.
The award for Best Luxury Moment went to Marc Jacobs after the fashion house confirmed a ban on wild-animal skins. For its range of vegan boots in collaboration with Collina Strada, UGG was celebrated with the Best Vegan Shoes award, and the Best High-Street Fashion Moment came courtesy of H&M for banning newly produced down after a campaign from PETA entities. Prince William was honoured with the Red Carpet award for his choice to wear sneakers in innovative banana fibre Bananatex to the Earthshot Prize. Copenhagen Fashion Week took the Best Catwalk Moment prize for its decision to ban wild-animal skins and wild feathers from its runways.
“From feather-free catwalks to bags in innovative fabrics, cruelty-free fashion is better than ever,” says PETA Vice President of Corporate Projects Yvonne Taylor. “Our Fashion Awards show that kindness is always in style – and we hope our winners spark more progress in the industry.”
Other winners include ECOPEL, which nabbed the Best Vegan Fur award for its plastic-free invention Flur. The Innovation of the Year award went to Fibe for its potato-derived fabric, which could substitute wool and silk. Melina Bucher won the Progress Award for launching a ground-breaking vegan leather atelier, and the Best Vegan Wool award went to Italian company Opera Campi for its collections in eco-friendly hemp. PANGAIA’s bag GAIA, made from plastic-free vegan leather MIRUM, was crowned Best Vegan Bag. After signing PETA’s Feather-Free Pledge, Gymshark won the Best Vegan Puffer Jacket award for its Sherpa Puffer Jacket, which features a recycled filler.
On a less positive note, Pharrell Williams was named Villain of the Year for refusing to ban fur and wild-animal skins from his collections as Creative Director for Louis Vuitton menswear, and Georgina Rodríguez was named Worst Dressed for her penchant for wearing fur and animal skins.
PETA notes that every year, more than 1 billion animals are slaughtered in the global leather industry. Alligators are kept in cramped tanks and crudely bludgeoned to death, while snakes are nailed to trees and cut open for wild-animal skins. Sheep raised for wool are routinely mutilated and abused and are eventually killed. Animals on fur farms spend their entire lives in filthy wire cages before they are killed by gassing, poisoning, or electrocution. Goats are violently sheared for cashmere – which also causes desertification – and birds are commonly live-plucked for down.
PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, X, TikTok, or Instagram.
Contact:
Sascha Camilli +44 (0) 20 7923 6244; [email protected]
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