Jessie Cave, PETA Remake Nostalgic Children’s TV Spot – With a Dark Twist

Jessie Cave, PETA Remake Nostalgic Children’s TV Spot – With a Dark Twist

Shocking Sing-Along Reveals Horrors of Using Animals for Clothing

London – Harry Potter actor, comedian, and vegan Jessie Cave stars in a catchy yet gruesome new PETA video – made in collaboration with creative agency House 337 – in which she plays an unsuspecting millennial anticipating a typical cheery sing-along with a group of animal puppets.

In the spot, reminiscent of nostalgic children’s TV shows of the ’80s and ’90s, Cave visits “Red River Farm”, only to become increasingly disturbed by the animals’ tales of rough shearing, painful plucking, and other cruelty they endure when used for clothing.

“Part entertainment, part education, the spot reminds shoppers from all generations that animals don’t want to be bludgeoned, punched, plucked, skinned, or killed so that their parts can be made into a stiletto or a sweater,” says PETA Vice President of Programmes Elisa Allen. “It’s easier than ever to find vegan clothing and accessories which didn’t harm a hair on an animal’s head.”

More than 1 billion animals are killed worldwide for the leather trade every single year, from cows and calves to lambs, goats, and pigs – and even dogs and cats. Snakes are typically nailed to trees before being skinned alive, and sheep raised for wool are routinely mutilated, abused, and eventually killed. Birds’ feathers may be ripped out of their sensitive skin by the fistful, and sheep are often punched and stamped on during the shearing process.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Twitter, Facebook, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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