Dead Salmon? PETA Urges Farrow & Ball to Update Anti-Animal Paint Names

22 August 2024

Dead Salmon? PETA Urges Farrow & Ball to Update Anti-Animal Paint Names

Dorset – Paint manufacturer Farrow & Ball is known for its eccentric colour names, from Sulking Room Pink to Arsenic, but compassionate decorators might be disturbed to find that some of them normalise animal exploitation, including Dead Salmon, Tallow, Au Lait, Smoked Trout, and Potted Shrimp. That’s why PETA sent a letter to Colour Curator Joa Studholme, who invents and christens Farrow & Ball’s paint colours, urging her to update the anti-animal names to vegan-friendly labels that don’t promote animal suffering.

“Renaming animal product–monikered paints would be a fun way to appeal to more conscious consumers. Dead Salmon could become Magic Mushroom, Au Lait could become Lait de Coco, and Potted Shrimp – well, you’re the expert, but you get the idea!” writes PETA Vice President of Corporate Projects Yvonne Taylor. “[R]enaming colours that normalise animal abuse is one way to remind others that animals are not food but sentient individuals and members of the delicate ecosystem we all share.”

PETA points out that fish feel pain and experience stress, yet they’re killed in agonising ways while fully conscious, and calves in the dairy industry are taken from their mothers within 36 hours of birth. Animal agriculture is also a major contributor to the climate catastrophe – and promoting it is at odds with Farrow & Ball’s commitment to sustainability.

PETA – whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way” – opposes speciesism, a human-supremacist worldview. For more information about PETA’s investigative newsgathering and reporting, please visit PETA.org.uk or follow the group on Facebook, X, TikTok, or Instagram.

Contact:

Lucy Watson +44 (0) 20 7837 6327; [email protected]

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