12 Year Old Norwich Local is a Finalist in ‘Great Vegan Bake-Off’

For Immediate Release:

27 September 2016

Contact:
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]

12 YEAR OLD NORWICH LOCAL IS A FINALIST IN ‘GREAT VEGAN BAKE-OFF’

Voting Begins to Help PETA Decide Who it Should Crown as the Best Cruelty-Free Baker

Norwich – A 12-year-old from Norwich is a finalist in PETA’s annual contest to find the best vegan baker in the UK. After much consideration – and drooling over the delectable baked goods – PETA has selected William Hibbitts, whose Peanut Butter Cake wowed PETA’s judges, as one of the 12 finalists. Now, the public will help PETA decide who it should choose to be crowned as the 2016 Great Vegan Bake-Off champion.

A photo of William’s creation is available here. Photos of the other finalists’ creations can be found here.

“We were so inundated with terrific cruelty-free dishes that it was almost impossible to narrow the entries down to just 12 finalists”, says PETA Director Elisa Allen. “William Hibbitts is already a winner in our eyes because he has shown that vegan baking is a piece of (egg- and dairy-free) cake!”

Eggs and dairy foods – which are high in cholesterol and saturated fat –contribute to the UK’s obesity epidemic, which is linked to many of the country’s top killers, including heart attacks, strokes, diabetes, and cancer. Not only are plant-based meals better for our health and the planet – since livestock farming is one of the biggest contributors to climate change – they also spare millions of animals the horrors of factory farms every year.

Voting is open to the public from today until 10 October. PETA will choose the winner based on several factors, including vote count, and will announce the results by 14 October. See the full contest details here.

William is available for interviews. Please contact PETA to arrange one. For more information and to vote in the contest, please visit PETA.org.uk.

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