Wilby Launches Drayton Collection

Mahatma Gandhi said that “[t]here is no beauty in the finest cloth if it makes hunger and unhappiness”. It’s an inspirational thought that also serves as Wilby’s motto. The company makes handbags from eco-friendly and animal-free materials that allow any animal-loving fashionista to rock a chic look without harming a single cow, sheep or any other animal. Wilby has worked with PETA in the past. Rock ‘n’ roll socialite, jewellery designer and PETA celebrity liaison Meg Mathews teamed up with the hot accessories label to design the Primrose Hill line of leather-free handbags, for which the company donates a percentage of sales to PETA. Wilby is now offering PETA supporters a chance to win the bag of their choice from its new Drayton Collection! This line is made with thicker, more durable non-animal leather and is great for a luxury look while still being very functional. The company will also be donating a percentage of the sales from the Drayton Collection to PETA! The choice of a vegan bag is kind to animals. Cows used for leather suffer immensely on crowded factory farms, where disease and deprivation of food and water are common. Painful mutilations, such as tail-docking, dehorning and castration, are all performed without any painkillers. At slaughterhouses, many cows are improperly stunned and skinned while they’re still conscious and able to feel pain. You can see for yourself by watching Stella McCartney’s shocking video exposé of the leather industry.