Why Is Olivia Munn Heartbroken?

After watching never-before-seen images of animals who were electrocuted, strangled and skinned alive on Chinese fur farms, Olivia Munn was shocked and sickened – as any kind-hearted person would be.

The Iron Man 2 star and long-time fur opponent narrates the hard-hitting new video, which she describes as “one of the most heartbreaking things I’ve ever seen.” It features harrowing scenes of workers who bludgeoned raccoon dogs, cut off rabbits’ heads, and ripped the fur off animals’ bodies as they writhed in pain, still conscious. It’s not an easy watch, but it’s a must-see for anyone who has ever been tempted to wear fur.

It also reveals another disturbing truth – the little-known fact that a lot of fur on garments comes from cats and dogs. Fur from China is often mislabelled so that consumers have no idea that what they’re wearing might once have been a beloved family companion animal.

Olivia’s advice? “Watch PETA’s video. It shows exactly where—and who—that coat or that ‘little bit’ of trim came from.” And after facing up to the reality of fur, please make a promise for animals – pledge to go fur-free from now on.