PETA and Good Catch Make Waves With Vegan Fish Giveaway for World Oceans Day
To mark World Oceans Day (8 June) – and because Plymouth is home to the largest fish market in the UK outside of London – PETA is sending a special delivery of Good Catch Plant-Based Tuna and a vegan starter kit to every house on Ocean Street to encourage people to embrace delicious fish-free meals.
There’s a sea change coming following the release of the Netflix documentary Seaspiracy, which examines the global fishing industry, challenges the notion of “sustainable” fishing, and explains how humans’ actions cause widespread environmental destruction.
Just like us, fish can feel pain and fear, have unique personalities, and value their lives. PETA is teaming up with Good Catch to show how easy it is to enjoy the taste of the sea without killing. We’ve all heard of dolphin-safe tuna – well, this is tuna-safe tuna, and it’s the future of seafood.
Good Catch Is Good for You and for Fish
Good Catch is a chef-driven innovative food company that makes delicious plant-based proteins – including vegan tuna!
Using a unique blend of six pulses, the vegan tuna is full of rich flavours and textures. And we’re completely spoiled for choice, as it’s available in three different flavours – Oil & Herbs, Mediterranean, and Naked in Water.
“Our mission is to make plant-based seafood that’s good for the sea and all the animals who call it home, so we are delighted to be involved in this project for World Oceans Day with PETA. We are continuously investing in innovation and product development so that people can enjoy the taste, texture, and nutrition of seafood without harming animals or ingesting micro-plastic or toxins.”
– Chad Sarno, co-founder of Good Catch
Jealous of Ocean Street residents? Try Good Catch Plant-Based Tuna yourself! You can find it in Tesco.
Why You Should Choose Vegan Fish
Eating vegan seafood can help ensure the oceans stay healthy and teeming with life. Did you know more fish are killed for their flesh each year than all other animals combined?
Fish feel pain as acutely as mammals do, and they have rich, complex lives that we’re only beginning to understand. For example, fish have long-term memories and individual personalities, and they communicate with one another with distinct vocalisations and even sing. In the fishing industry, they’re reduced to objects – impaled, crushed, suffocated, or cut open and gutted, all while conscious.
Tuna are beautiful, powerful animals who travel the ocean to find food, have warm blood, can live for 40 years, and are one of the fastest species on the planet. Just like us, they treasure their lives and want to live.
Leave Fish Off Your Plate
The best way to help fish is by leaving them off your plate and eating vegan. There are so many wonderful vegan fish and seafood options available that there’s never been a better time to make the switch. Check out our ultimate guide to vegan fish available here in the UK:
Like the households on Ocean Street, you can also get a free copy of our vegan starter kit, which is packed full of recipes, tips, and advice, including information on plant-based nutrition and ideas for quick and tasty vegan meals:
