Silvio Berlusconi ‘Too Much Sex Can Be a Bad Thing’

Today, PETA Germany launched a racy new ad featuring playboy Italian Prime Minister Silvio Berlusconi and the slogan “Too Much Sex Can Be a Bad Thing … for Dogs and Cats Too. There Are So Many Homeless Animals – Please Spay or Neuter Your Animal Companion!” Other celebrities who have appeared in “Too Much Sex” ads for PETA and its affiliates include adult film stars Sasha Grey, Jenna Jameson and Ron Jeremy as well as golfer Tiger Woods, although, in his case, as with Mr Berlusconi, involuntarily.

“Il Cavaliere can do a great service by encouraging everyone to have their dogs and cats  desexed”, says our own Mimi Bekhechi. “The hundreds of thousands of homeless strays in Italy don’t make headlines as Berlusconi does, but they need people to pay attention to the crisis caused by the animals’ casual sex.”

Animal overpopulation isn’t an issue only in Italy. A staggering number of stray or abandoned dogs are picked up off UK streets by local authorities – more than 100,000 between 2008 and 2009, which doesn’t include those abandoned at animal shelters. Thousands of adoptable dogs are killed each year at shelters in England and Wales because there are not enough good homes – and part of the blame has to be borne by people who do not spay or neuter their animals.

Mr Berlusconi has no formal affiliation with the organisation and has not previewed or endorsed the ad, but the image and the idea were too good to pass up when it comes to helping find homes for animals who would otherwise be left out in the cold. Please be a part of the solution, and not part of the problem – help end animal homelessness today.