PHOTOS: Vivienne Westwood’s PETA Ad Launch

This afternoon, at gourmet vegetarian restaurant tibits in Central London, members of the media and fashionistas gathered for the launch of Dame Vivienne Westwood’s newest project – a PETA video promoting vegetarianism.

Dame Vivienne literally makes a splash in the provocative new PETA video about the meat industry’s depletion of world water supplies, which was screened in advance of World Water Day on 22 March. The full video can be seen here.

At tibits, Dame Vivienne explained about the huge amount of water wasted by the meat trade – not only for the animals it uses but also for crops grown exclusively to fatten them. Attendees also heard her ethical arguments for adopting a meat-free diet. She filmed a video testimonial at the ad shoot, explaining why she doesn’t eat meat:

Attendees were also treated to a vegetarian lunch at the award-winning gourmet eatery.

Hear more from the iconic designer, and learn how you can get started on a greener way of eating that will leave animals and your tummy much happier. Check out PETAUK.org/vivienne.