PETA Takes Advantage of Parody Law Change to Blast F&M

Beginning today, the government has amended the number and scope of permitted acts in relation to works protected by copyright to include allowing limited copying on a fair-dealing basis for the purposes of parody, caricature and pastiche.

What does that mean for us? Well, PETA US has often used parody in its campaigns, from mocking SeaWorld to lampooning video games in order to call out those targets and help get people thinking about animal rights. PETA UK has been unable to include the creation of parody websites in its campaigns, until now.

So we’re excited to be taking advantage of the new rules in order to launch ForceFedAndMurdered.com, reflecting Fortnum & Mason’s shameful support of the foie gras industry! The luxury retailer’s image has already been tarnished by its sale of unethical foie gras, which is so cruel that its production is banned in Britain, and now, we’re hoping to use parody to bring further attention to Fortnum’s trade in the product. Please head over to ForceFedAndMurdered.com to learn about the campaign and be sure to write to the shop in order to ask it to ditch the vile product.       “Stork Statue” image is a derivative of: Coat of Arms in Fortnum and Mason’s Cafe | tristan forward | CC BY-SA 2.0 Hamper ©iStock.com/stocknshares, feathers ©iStock.com/DrPAS