PETA Supporters Urge Forever 21 to Stop Selling Wool
Ahead of Black Friday, PETA supporters gathered outside Forever 21’s Oxford Street store wearing sheep masks and holding signs proclaiming, “#Never21” and “Stop Selling Cruel Wool,” to urge Christmas shoppers to avoid the brand until it agrees to stop selling wool.
The protest follows two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool and a source of wool used by Forever 21.
The videos show workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014.
PETA affiliates have documented cruelty to sheep on 27 farms in Australia and a total of 99 properties on four continents, and Forever 21 is still profiting from this exploitation of animals.
What You Can Do
Never buy wool. Before you purchase clothing and other items, check the labels, and if they mention “wool”, look for an animal-free alternative.
When animals are viewed as a collection of body parts and their fear and pain are ignored, we must raise our voices and use our consumer clout to stop the abuse.
Online fashion retailer boohoo group – whose brands include boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal – decided to withdraw its ban on wool. Please ask boohoo to stand by its initial, compassionate decision and become the first global fashion brand to ban wool.
