PETA Ad Gives Christians Food For Thought During Easter

This Easter weekend, we decided to send Christians a gentle reminder of Christ’s lesson to his followers – that they should “love one another”  (John 13:34) and have “compassionate hearts and kindness” (Colossians 3:12).

This poignant ad exhorts the readers of Catholic magazine the Church Times, to show consideration towards animals, such as pigs who are killed for meat, through one simple, powerful gesture – stopping eating them. After all, these intelligent animals don’t want to be killed and turned into an “Easter ham”.

“Blessed are the merciful” (Matt 5:5-9), the Bible says, and given all the messages about kindness in the New Testament, it’s clear that going vegan  is a deeply Christian thing to do. Animals are part of God’s creation, and deserve to be treated with respect, a fact recognised by kind-hearted spiritual figures such as Francis of Assisi (namesake of the newly elected Pope Francis).

As Christians celebrate the resurrection of Christ, we hope they will also act on his teachings of love and empathy by standing up for the oppressed: the hundreds of thousands of animals who suffer on factory farms every single day.