PETA’s Campaign Urging M&S to Drop Alpaca Wool
Marks & Spencer overturned its ban on alpaca wool, citing the disingenuously named Responsible Alpaca Standard, an industry certification scheme that does nothing to prevent abuse, as justification for the regressive move. PETA is rigorously campaigning for alpacas – see our recent actions below:
Update (1 August 2024): PETA Takes Over M&S Window Display
PETA gave the window display of M&S’ Victoria Street store in London a makeover. Passers-by could see three mannequins dressed in “bloodied” faux alpaca wool garments emblazoned with the messages “M&S: Drop Alpaca Wool,” “Wool Hurts,” and “Alpaca Wool Is Bloody Cruel.” Check them out:
Update (2 July 2024): Screaming ‘Alpaca’ Greets Shareholders at M&S Annual Meeting
Gentle alpacas are tied down and violently sheared – workers cut them to ribbons just to steal their fleece while the animals cry out and vomit in terror. Dressed as an alpaca, a PETA supporter embodied this suffering outside the M&S annual meeting in London.
Why Alpaca Wool Is Cruel
The Responsible Alpaca Standard was created in response to a PETA US undercover investigation. The footage showed workers hitting, kicking, tying down, and mutilating pregnant alpacas who cried out and vomited in fear – practices the standard does nothing to prevent.
Among other shortcomings, it only requires yearly inspections that are announced in advance, rendering them meaningless; does not address slaughterhouses, where much of the cruelty takes place; allows workers to cut alpacas and deny them pain relief; and acknowledges that alpacas vomit and struggle during shearing.
Help Alpacas
PETA is calling on M&S to stop endorsing bogus industry schemes that do nothing to prevent the torment of animals and stick to the luxurious, sustainable vegan materials its customers already love. Please join us by sending a message to the brand now:
