More Great News From World’s Largest Youth Travel Company as It Ends Running of the Bulls Promotion

After meeting with PETA UK last month and learning about the world’s cruellest travel attractions, STA Travel quickly pulled all promotions of SeaWorld abusement parks, elephant rides and Thailand’s notorious Tiger Temple. Since then, we have been advising the company on further improvements to its animal welfare policy, and we’re delighted to announce that STA Travel has now also discontinued the sale of San Fermín festival tours in Pamplona, Spain!

This is great news for bulls. Many tourists who travel to Pamplona to run with the bulls are unaware that every single one of the 48 animals chased through the cobble-stoned streets is later barbarically stabbed to death in the bullring in front of a jeering crowd.

Since STA Travel is the world’s largest youth travel company, its compassionate move will have an impact around the world. It joins a growing list of companies, including Thomas Cook and Brittany Ferries, which have stopped promoting blood sports after hearing from us.

But we’re not resting on our laurels – we’ve been organising iconic protests in Pamplona for more than a decade, and we won’t stop until unethical bullfights are relegated to the history books. We’re also campaigning against the massive EU subsidies that prop up the bullfighting industry, and we’re working hard to persuade other travel companies to stop promoting cruel animal attractions.

What You Can Do

If you’re visiting Spain, never attend bullfights. And if you see a company advertising or promoting bullfighting or the Running of the Bulls, please write to its customer service department to let it know how disappointed you are. Finally, please share our hard-hitting video “Bullfighting in 60 Seconds” so that more people can learn exactly what happens in bullfights – and why this cruelty needs to stop.