Model Elen Rivas: Choose Melons Over Meat

To mark National Vegetarian Week, model Elen Rivas stars in a sexy ad campaign for PETA that showcases the benefits of a meat-free diet.

The ad, which was shot by top celebrity photographer Pal Hansen, points out the health perks of giving up eating animals. Studies show that vegetarians and vegans are, on average, slimmer than meat-eaters and have lower rates of heart disease and cancer.

Barcelona-born Elen has many reasons for going vegetarian. As she says, “Going vegetarian was one of the best decisions my girls and I have made. It’s had a positive impact on us on so many different levels. It’s healthier, we feel much more alive and we have so much fun cooking delicious meat-free meals!”

Dumping animal products isn’t just good for your health: it drastically reduces your carbon footprint and saves many animals every year from immense suffering on factory farms, in abattoirs and on the decks of fishing boats.

This is not the first action that Elen has taken to protect animals. The Spanish beauty also appeared nude and “bleeding” in a powerful anti-bullfighting ad. Join her in helping animals by downloading our free vegan starter kit and trying out a cruelty-free diet. Just like Elen, we’re sure that you’ll be delighted that you did!