The World’s No 1 Men’s Fragrance Brand Just Joined PETA US’ Animal Test–Free List
The PETA US global Beauty Without Bunnies programme is delighted to welcome Lynx (also known as Axe outside of the UK) – the world’s No 1 men’s fragrance brand – to its list of animal test–free companies, meaning that the brand does not and will not conduct tests on animals anywhere in the world.
This wildly popular brand of body spray, bodywash, deodorant, and hair-care products will soon display the PETA US bunny logo.
Lynx products are sold in more than 90 countries around the globe, and – by sparing animals the torment of product testing – the brand’s new Beauty Without Bunnies approval vastly extends its appeal to consumers who refuse to purchase products from companies that pay for cruel and deadly tests on animals.
The Sweet Smell of Animal Test–Free Victories
Lynx’s parent company, Unilever, has also banned all tests on animals not required by law for the rest of its products. Unilever is on the PETA US Working for Regulatory Change list of companies, a category that recognises businesses that test on animals only when explicitly required to do so by law, are transparent with PETA US about any tests on animals that have been conducted and why, and work diligently to promote the development, validation, and acceptance of non-animal testing methods.
To be accepted into the Beauty Without Bunnies programme, companies must commit to never conduct, commission, pay for, or allow tests on animals at any phase of development for both ingredients and final products.
Join the Animal Test–Free Movement
It’s easy to avoid products tested on animals, thanks to the searchable Beauty Without Bunnies database, which currently lists more than 6,500 animal test–free cosmetics, personal-care, and household product companies and brands. And don’t forget to look for the PETA US bunny logo on products and use your power as a consumer to support companies that don’t test on animals. By choosing animal test–free products, you’ll help prevent hundreds of thousands of sensitive mice, rabbits, guinea pigs, rats, and other animals from being subjected to agonising and deadly tests.
