Lucy Watson Reveals What All Animals Are Made Of

“Animals are so much more than just ‘breasts’, ‘thighs’ and ‘rumps’. They’re smart, inquisitive individuals with their own unique personalities, and I can’t imagine eating any one of them”, said Made in Chelsea‘s Lucy Watson at the kick-off of her new ad campaign for PETA.  

Photo: Pal Hansen; Make-up: Justine Jenkins; Hair: Timothy David 

She unveiled her provocative ad in London on World Vegetarian Day, making the point that cows, pigs and chickens are all made of flesh, blood and bone, just as humans are. We have the same bodily organs, the same five senses and the same range of emotions. And of course, none of us wants to die violently.

Vegetarian meals are a great way to reduce the risk of heart disease, cancer, strokes, diabetes and obesity, and they spare animals immense suffering on factory farms and in abattoirs. They’re also “green”, as raising animals for food is responsible for an enormous amount of water pollution, land degradation and greenhouse-gas emissions. Why not join Lucy and give it a try? Celebrate World Vegetarian Day by ordering your free vegan starter kit.