Will Kate Moss Go Fur-Free?

In celebration of the Kering group’s announcement that it is going fur-free across all its brands, including Saint Laurent, we’re retiring our Saint Laurent poster targeting Kate Moss.

We’ve also sent the supermodel a letter pointing out that her only hope of staying relevant in today’s fur-free fashion world is to ditch fur.

Young people today don’t want to buy clothing made from the skin of animals who suffered in filthy, cramped cages for their entire miserable lives.

We’d be happy to help Moss swear off fur by taking her old coats off her hands.

If she donates her furs to us, we’ll use them in educational displays, send them to wildlife sanctuaries to be used as bedding for orphaned animals, or give them to refugees from war-torn countries. She’d be in good company: Anna Dello Russo, Mariah Carey, Kim Cattrall, and Anjelica Huston have all donated items to the fur amnesty programmes of PETA entities.

Countless more public figures, including Queen Elizabeth II, now opt for faux fur instead, and hundreds of top designers and retailers refuse to sell real fur.

Fur Is Dead

As PETA exposés show, many animals killed for their fur spend their lives in cramped cages, where they frantically pace back and forth, gnaw on the cage bars, and even resort to self-mutilation. Typically, they’re killed by gassing, electrocution, drowning, or poisoning, and some are even skinned alive.

The Fur Industry Is Killing Us and the Planet

Fur is treated with chemicals such as formaldehyde and chromium to prevent it from rotting, making it one of the least sustainable “fibres” in fashion.

An independent study found that, compared with other materials, fur has a higher environmental impact on 17 out of 18 factors tested, including its contribution to climate change and toxic emissions.

Filthy fur farms have led to outbreaks of COVID-19, and virologists and epidemiologists confirm that cramming sick, stressed animals closely together in unsanitary conditions creates the perfect breeding ground for dangerous zoonotic diseases.

When We Speak Out, They Listen

Nobody with a heart will wear fur. No designer with any sense will touch it. Any fashion house still selling it in 2021 is an embarrassment. So why is Louis Vuitton still using the skin of tortured animals in its collections?

Please send a message to LVMH – Louis Vuitton’s parent company – and urge it to drop fur from all of its brands.