Jade Dernbach: Ink, Not Mink

Tattooed heartthrob Jade Dernbach may not fit the typical image of an English cricketer, but with his new ad for PETA, he’s decisively bowled cruelty out. The South African–born fast bowler, who plays for Surrey, is the latest star of our “Ink, Not Mink” campaign, which highlights the barbarity of the fur trade.

To say that locking minks in tiny cages, anally electrocuting them and ripping the skin from their backs while they’re still alive (and sometimes conscious) is just not cricket is the understatement of the century.

Jade explains why he chose to take part in the campaign: “some people are naive to the use of animal fur so it’s important to raise awareness”. Luckily there are many stylish alternatives to real fur on the market, making it easy to combine fashion and compassion.

In going fur-free, Jade is joining other kind-hearted inked-up stars such as Dave Navarro, Tommy Lee, Steve-O and Waka Flocka Flame. You can speak out against fur, too – please, send a message to department store Harvey Nichols, which has recently started to sell real fur again: http://petauk.org/harveynichols.