NEW VIDEO: PETA Crashes Fendi Fashion Show in Milan

Another runway gatecrasher! Today, a PETA supporter stormed Fendi’s show at Milan Fashion Week with the words “Wear Your Own Skin” written across their chest and “Turn Your Back on Animal Skins” on their back. A second activist also took to the runway, holding a sign that read, “Animals Are Not Clothing”.

🚨 NEWS FLASH: PETA disrupter crashes @Fendi runway at @MilanFW. Our message is simple: animals are NOT clothing.#MilanoFashionWeek #MFW #FendiFW24 pic.twitter.com/PrpwlRK5eg

— PETA UK (@PETAUK) February 21, 2024

Why Fendi?

Even though most luxury fashion houses now embrace faux fur to meet the demands of informed and compassionate consumers, LVMH, Fendi’s parent company, has refused to cut ties with the cruel fur trade. The brand also makes garments out of crocodile and calf leather, among the skin of other animals. Behind every fur gilet, crocodile-skin bag, or calf-leather shoe is a vulnerable animal who felt pain and fear and didn’t want to die.

We are calling on Fendi and all other brands at Milan Fashion Week to replace archaic and environmentally destructive animal skin with luxurious, sustainable, and ethical vegan materials.

Crocodiles and Cows Are Not Handbags

A PETA Asia investigation revealed workers at facilities that supply LVMH cutting live crocodiles’ necks open and ramming metal rods down their spines while they were still conscious.

A PETA exposé of the global leather industry found that animals are exposed to the elements and denied food and water during gruelling journeys to abattoirs, where their throats are slit.

PETA entities have also documented how the fashion industry suffocates and electrocutes animals for their fur, brands calves in the face with hot irons, chops conscious lizards’ heads off with machetes, and forces terrified ostriches into stun boxes before slitting their throats.

Turning animal skin into leather requires up to 170 unique chemicals – including cyanide, aluminium, and chromium. Animal agriculture, which includes the leather industry, is one of the leading contributors to the climate catastrophe.

PETA Is Storming Catwalks

Have you been following PETA’s action for animals during fashion week shows around the globe? Here’s what we’ve been up to:

BREAKING: We’re at #LFW catwalk again with a memo for @Burberry: Ditch leather! Cows deserve to live. #Burberry pic.twitter.com/ar8urIllX8

— PETA UK (@PETAUK) February 19, 2024

PETA US disrupts @COACH!

and won’t stop until they stop profiting off cows’ backs! #LeatherTakesLives #FashionWeek

📹 @thecut @joannanikasnyc (IG) pic.twitter.com/rrQp2ZcBzX

— PETA UK (@PETAUK) February 16, 2024

Wool has no place in the fashion industry! #WoolHurts

📹 @PETADeutschland pic.twitter.com/9x0yQdjQKH

— PETA UK (@PETAUK) February 15, 2024

BREAKING: PETA disrupts @Burberry fashion show in London. #BurberryxBright pic.twitter.com/YfqCxbRaiF

— PETA UK (@PETAUK) September 18, 2023

BREAKING: PETA ‘model’ storms the runway of the @Gucci fashion show in Milan with a message for the brand “Gucci: Ban Exotic Skins” 👀 #Gucci #MilanFashionWeek #GucciAncora pic.twitter.com/Z7YPrRQY0u

— PETA UK (@PETAUK) September 22, 2023

#NYFW got a shock when @PETA supporters hit the runway with a powerful statement!

It’s time to drop leather @Coach. Lead with heart and not hide.#LeatherTakesLives pic.twitter.com/OhsWILJABZ

— PETA UK (@PETAUK) September 8, 2023

Apples Are In, Animal Skin Is Out

Why wear cruelly obtained animal skin when sustainable vegan materials, such as faux fur, hemp, TENCEL, bamboo, and leather made from apples, cork, corn, grapes, mushrooms, pineapples, or tea, are readily available on the high street? They mimic the properties of animal skin without the cruelty to living, feeling beings or environmental devastation.