Dave Navarro Rocks the Cruelty-Free Look

Appearing naked, with bleeding eyes, musician Dave Navarro’s new PETA ad is pretty dark, even for someone known for his edgy sense of style.

He might look a bit gory here, but by lending his face to PETA’s campaign against animal testing, the Jane’s Addiction guitarist is actually showing his compassionate side once more.

Navarro was appalled to learn about the hundreds of thousands of animals worldwide who are poisoned, blinded and killed each year in tests for the cosmetics industry. “They’re not taking a bunny rabbit and putting mascara on it. They’re injecting a chemical directly into its eye to see what kind of adverse reaction happens to it”, he says. “In many cases, parts of their body are ripped open. They’re all alive, and they’re all aware. It’s torture for the animal—it’s terrifying and painful and probably one of the cruellest things done in the name of vanity.”

So what’s Navarro’s advice for stopping this cruelty? Only buy cosmetics made by companies that refuse to make animals pay the price for their products. And if you want to do more, please take a moment to e-mail the European Commission asking that it ensure that all animal-tested cosmetics are banned in Europe without delay.