Victory

The Pernod Ricard group has ended its financial support of the Union of Paul Ricard Bullfighting Clubs following campaigns by PETA France, PETA US, and other animal rights groups.

Thanks to sustained pressure from PETA and our affiliates, Bristol-Myers Squibb has confirmed a ban on the cruel forced swim test.

Following communication with PETA, King’s College London has become the first-ever academic institution to declare that it has ended near-drowning tests on animals.

ABTA – the UK’s largest travel association – labels direct contact between tourists and elephants “unacceptable”.

Following a PETA appeal, the company removes cards featuring captive chimpanzees, gorillas, and other great apes.

The ITV show’s producers confirmed camel rides won’t feature in future episodes.

More than half a million supporters of PETA and our affiliates took action, e-mailing Pfizer to urge it to commit to banning the forced swim test – and it worked.

Following PETA Asia’s eyewitness investigation into China’s badger-brush industry, Morphe has banned brushes made with badger hair.

This huge news comes on the heels of last week’s groundbreaking announcement that the EPA plans to stop funding and requesting tests on mammals by 2035.

Following dedicated campaigning by PETA US, Texas A&M University has shut down its cruel dog-breeding programme.