Wool

Alicia Silverstone Would Rather Go Naked Than Wear Wool

Actor Alicia Silverstone is highlighting cruelty to sheep in the wool industry with this striking new ad.

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Alicia Silverstone Would Rather Go Naked Than Wear Wool

These Protesters Are Touring the UK to Make People Think About Where Wool Comes From

“Bruised” activists head to Birmingham, Leeds, and Liverpool to speak out on behalf of sheep.

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These Protesters Are Touring the UK to Make People Think About Where Wool Comes From

Why Did We Send Three ‘Bruised and Bloodied’ Models to the Opening of British Wool Week?

The wool industry has a dark side, and it’s horrible.

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Why Did We Send Three ‘Bruised and Bloodied’ Models to the Opening of British Wool Week?

These Billboards Will Shock Anyone Who Wears Wool

These disturbing billboards reveal the cruelty involved in the wool and meat industries.

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These Billboards Will Shock Anyone Who Wears Wool

Why This ‘Bruised’ and ‘Bloody’ Supermodel Stopped Wearing Wool

Joanna Krupa’s new campaign shines a spotlight on sheep kicked, beaten and killed for jumpers, scarves and coats.

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Why This ‘Bruised’ and ‘Bloody’ Supermodel Stopped Wearing Wool

New Footage: Workers Kick, Stamp On and Mutilate Sheep on This Massive Australian Farm

Yet again, eyewitnesses document the abuse of animals in the global wool industry.

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New Footage: Workers Kick, Stamp On and Mutilate Sheep on This Massive Australian Farm

14 Faux-Shearling Pieces to Keep You Cosy and Cruelty-Free This Winter

Faux shearling is available at many high-street stores, making it easy to stay cruelty-free this winter.

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14 Faux-Shearling Pieces to Keep You Cosy and Cruelty-Free This Winter

PHOTOS: Protesters Take Sheep’s Side at Wool Week

A trio of compassionate PETA supporters turned up at Wool Week in London to raise awareness of how sheep suffer for wool.

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PHOTOS: Protesters Take Sheep’s Side at Wool Week

The Footage That Made This International Wool Supplier Cut Ties With a Farm It Had Trusted for Years

Workers cut off part of lambs’’ ears, put tight rings around their scrotums and cut off their tails – all without pain relief – on this Argentine farm.

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The Footage That Made This International Wool Supplier Cut Ties With a Farm It Had Trusted for Years

Jona Weinhofen: ‘Here’s the Rest of Your Wool Coat’

Jona Weinhofen shines a spotlight on the cruelty inflicted on sheep and lambs in the wool industry.

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Jona Weinhofen: ‘Here’s the Rest of Your Wool Coat’