Wool

The new Balmoral Grow could celebrate Northern Ireland’s hard-working plant-based farmers and delicious, locally produced vegan fare.

A wool merchant’s house is for sale, so PETA sent a letter urging the estate agent to covert the space into an empathy museum highlighting the suffering of sheep.

The future of fashion is free from cruelly obtained materials, and we urge other designers to follow suit.

PETA is calling on the company to stay true to its values of ethics and sustainability, extend its compassion to sheep, and stop selling wool.

PETA US has launched a $1 million award that will go to the first entrant to produce a market-ready vegan material to replace wool.

This pro-wool campaign is misleading and dangerous. Here’s the truth behind the greenwashing.

During fast, aggressive shearing, a ewe sustained a deep cut. Her suffering is further proof that the wool industry cares only about money.

The wool industry spins stories about sheep who are eager to be sheared for fashion that’s good for the Earth. But how much of this is true, and how much is just marketing?

Florence has a message about the way wool is made.

Happy birthday, Prince Charles. We got you something we just know you’ll go bananas for!