Buying British? What Those Meat Labels Really Mean (VIDEO)

How do public perceptions of the UK meat industry match up with the reality? Watch the video to find out:

The meat industry often uses labels such as “organic”, “grass-fed”, “free-range” and “high-welfare” to market its products. But these labels are designed to make consumers feel better – not animals. As our video shows, investigations have revealed time and time again that shocking abuse of animals occurs on farms and in abattoirs that claim to have the highest standards – including those with Red Tractor and Freedom Food certifications. Examples of cruel practices documented at these facilities include the following:

• “Free-range” hens at The Happy Egg Co were kept in intensive sheds, were shocked into submission with electric wires and, in some cases, never went outside.
• Pigs with injured hind legs struggled painfully to lift themselves out of the filth at an RSPCA-monitored Freedom Food farm in Cheshire.
• Animals were kicked, thrown, improperly stunned and decapitated at a Soil Association–approved abattoir.

When it comes to meat, there’s only one guarantee – that animals suffered and were slaughtered at a young age so that their bodies could be dismembered, packaged and sold. But there is one easy way to make sure that your food was compassionately produced. Order a free vegan starter kit below and find out why more and more people are choosing a healthy and ethical plant-based diet.