Good News! Watch Brand Bulova Drops Reptile Skins
Great news for pythons! After hearing from PETA US and more than 13,000 of its members and supporters, watch brand Bulova – owned by industry giant Citizen Watch Company – confirmed to the group that it no longer buys new reptile skins for its products. We applaud Bulova for this compassionate move.
Bulova adds its name to a growing list of brands – including Apple, Greubel Forsey, Chanel, Burberry, Calvin Klein, and Vivienne Westwood – that have banned the skins of reptiles and other wild animals from their collections.
Pythons Are Not Watch Bands
Every item made from the skin of a wild animal is stitched with the suffering of a sentient individual who didn’t want to die.
PETA entities have documented that workers on reptile farms electroshock crocodiles and sever their spinal cords with a metal blade and bash snakes on the head with hammers and pump them full of water to loosen their skin before it’s peeled off – often while they’re still conscious.
Snakes and other reptiles have pain receptors and respond to painful stimuli just as humans do. Watch the investigative footage and try to imagine what it feels like for them:
Will Armani Be Next?
Giorgio Armani still uses the skin of wild animals to make watch bands. Please take a moment to urge the brand to drop this cruelly obtained material:
While You’re Here
Please use our rapid action page to urge LVMH (which owns Dior and other brands), Gucci, Hermès, and others to remove wild-animal skins from their ranges, too:
