PETA’s New Ad Gives Food for Thought to the Residents of Bridlington

A half-puppy, half-lobster gives the “lobster capital of Europe” food for thought, courtesy of artwork from PETA that’s on display around the town challenging viewers to question why we kill and consume lobsters but wouldn’t dream of doing the same to dogs.

Atken Photography

Atken Photography

Atken Photography

The ads urge locals and visitors to confront the hypocrisy of speciesism and go vegan.

Intelligent and Social Animals

Lobsters are intelligent individuals who explore their surroundings, can remember other individual lobsters, and use complex signals to establish social relationships. They take long-distance seasonal journeys and can cover 100 miles or more each year.

Like humans, lobsters have a long childhood and an awkward adolescence. Just like us, they also carry their young for nine months. If left alone, they can live to be more than 100 years old.

Lobsters Feel It All

Lobsters feel pain and fear – and, in all the ways that matter most, they are no different from our beloved companion animals.

A PETA exposé of a crustacean slaughterhouse revealed that live lobsters were impaled, torn apart, and decapitated – even as their legs continued to move. Chefs typically place lobsters into pots of boiling water while they’re still conscious.

Most of us have felt the pain of scalding hot water if it has spilled or splashed us while cooking. Now imagine the agony lobsters or crabs endure when they are dropped into a pot of boiling water. A lobster will suffer for an intense, torturous two-to-three minutes in that pot of boiling water before dying – struggling and fighting to their end. This practice so cruel that it has been banned in Switzerland.

Before being boiled, lobsters are sometimes kept on ice, which is so painful that Italy has banned it.

End Speciesism

Most people would never dream of boiling a dog to death in a pot of scalding hot water, but it’s just as cruel to boil a lobster to death. It’s time to challenge speciesist beliefs and recognise that lobsters deserve as much consideration as the dogs and other animals we share our homes with.

Lobsters are not ours to exploit, and we have no right to put them through all this pain and suffering for a fleeting moment of taste. They, just as any other animal, deserve to enjoy their lives and be left in peace.

Go Vegan

Lobster flesh is full of cholesterol and high in sodium, which can lead to blocked blood vessels, causing heart issues or strokes. There’s no need to eat lobsters or the flesh of any other animal, because humans can get everything they need from a healthy vegan diet, which is proven to lower the risk of these serious health threats.

Check out our guide to discover your new favourite vegan seafood delights: