Ace! Wimbledon ‘Serves’ Strawberries and Vegan Cream

A couple of years ago, PETA handed out strawberries and vegan cream to tennis fans outside Wimbledon. This year, visitors will find this refreshing delight on the tournament menu.

Strawberries and cream are an iconic part of Wimbledon, and offering dairy-free cream makes this traditional treat totally animal-friendly, kind to the planet, and more inclusive for all spectators – a win for compassionate people everywhere!

Wimbledon is also acing its ice cream selection with vegan options available for attendees. We don’t want to make too much of a racket, but Wimbledon is on the ball.

Vegan Boom

The new vegan options are an exciting testament to the ever-growing demand for vegan food. PETA’s corporate outreach team has been urging Wimbledon to offer strawberries and vegan cream for years, and successful companies everywhere are responding to the increased demand for vegan food.

By adding vegan options to its menu, Wimbledon is recognising that vegan eating is on the rise in Britain. More and more people are making the switch every year – currently, there are reportedly over 3.5 million vegans here.

Why Dairy-Free Cream?

Milk production is cruel. On dairy farms, workers forcibly impregnate cows via artificial insemination, only to take their newborn babies away. Farmers then sell the milk that nature intended for calves to humans. This separation is traumatic for both mother cows and their young. The mothers have been known to bellow for days afterwards, desperately calling out for their babies.

Farmers see male calves as “by-products” with little commercial value, so they shoot most of them at birth. Female calves, like their mothers, face a lifetime of repeated forcible impregnation and anguish over their lost babies. Their bodies will be pushed to the limit in order to squeeze out every last drop of milk.

Go Vegan

With so many delicious and healthy plant-based options available, going vegan is now easier than ever. Take our vegan pledge to receive tips from PETA on eating vegan. Tell your friends about it, too, and persuade them to follow your example!

Go Vegan This Summer