The 2024 Victoria’s Secret Show Didn’t Use a Single Bird Feather
The secret is out: Victoria’s Secret has finally earned its wings from PETA.
After months of exchanges with PETA US about the cruel ways birds are raised and killed for their feathers, Victoria’s Secret didn’t use a single bird feather and featured only beautiful handcrafted faux feathers for the models’ angel wings at its 2024 fashion show. The event featured performances by Tyla, Lisa of Blackpink, and headliner Cher. PETA US has sent the company a delicious vegan cake adorned with birds in thanks for its exemplary move.
We’re tickled PINK that the return of Victoria’s Secret’s iconic fashion show reflected modern values by ditching cruelly obtained feathers for dazzling designs that no bird had to suffer or die for.
It’s no secret that feathers used for fashion are stolen from birds such as chickens, turkeys, ducks, or ostriches. A PETA exposé of the largest ostrich-slaughter operations in the world revealed that workers forced terrified birds into stalls where they were electrically stunned, then slit their throats in full view of their flockmates.
Marabou feathers, often seen on catwalks and red carpets, are usually obtained from the poultry industry, which confines turkeys and chickens to cramped cages or filthy, crowded sheds for their entire lives.
Approximately 620,000 feathers from ostriches, pheasants, and chickens were reportedly used to create the models’ wings for just one Victoria’s Secret show – and PETA is flying high knowing that not a single feather was plucked from a bird for this year’s show.
Their Wings, Their Way
In nature, ostriches have strong family bonds and share parental duties. Chickens are intelligent, social birds who establish a dynamic social structure known as a “pecking order”. All birds have feelings, relationships, and interests of their own – they don’t want to be exploited and killed for accessories.
Be an Angel for Animals: Never Buy Feathers!
Birds’ feathers belong to them. That’s why innovative designers like Stella McCartney opt for animal-free materials that replicate the lightness, movement, and warmth of feathers – without the cruelty.
Pledge never to buy or wear any clothing, accessories, or other items made with feathers:
