Banned in Swindon: PETA Dog Milk Ad Deemed Too Offensive for Locals

24 Sept 2024

Banned in Swindon: PETA Dog Milk Ad Deemed Too Offensive for Locals

Swindon – PETA’s billboard in Swindon – which was recently named the canine capital of the UK – urging locals to think about how unnatural it is to drink the milk of another species, whether from a cow or a dog, has been rejected due to concerns that it would cause “offence and complaints”. The ad, which the group tried to place outside an Asda supermarket, would have encouraged shoppers to think about whose milk they’re drinking and opt for delicious cruelty-free vegan milk instead.

“What’s truly offensive is that cows in the dairy industry are treated like milk-making machines,” says PETA Vice President of Programmes Elisa Allen. “PETA’s ad sought to encourage Swindon locals to reflect on the fact that humans are the only species on the planet that routinely drinks another animal’s milk, and cows’ milk is no more natural for us than dogs’ milk.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that cows used for dairy are artificially inseminated and their calves are taken from them shortly after birth so that their milk can be sold and consumed by humans instead. Male calves, who are considered a by-product by the dairy industry, may be shot in the head soon after birth or sentenced to a short, miserable life before being killed and carved up for veal. Most female calves are destined for the same fate as their mothers: they’ll be used as milk machines until their bodies give out and they’re slaughtered for cheap meat.

In addition, non-dairy milks – including oat, soya, cashew, hemp, and almond milks – are better for the environment and contain none of the artery-clogging animal fat and cholesterol of cows’ milk. Data show that 48% of British adults are now using plant milks and the consumption of cows’ milk in UK households has almost halved in the last 50 years.

For more information, please visit PETA.org.uk or follow the group on Facebook, X, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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