Photos: ‘Fish Has Had Its Chips!’, Vegan Ad Tells Holidaymakers in Portstewart
23 August 2024
Photos: ‘Fish Has Had Its Chips!’, Vegan Ad Tells Holidaymakers in Portstewart
Portstewart – As tourists flock to the seaside for the summer holidays, PETA has placed two billboards at bus shelters along Portstewart’s bustling promenade warning holidaymakers and locals that fish has “had its chips”. The artwork, which encourages everyone to enjoy the seaside without partaking in the slaughter of sea life and try vegan eats instead, is on display a few minutes’ walk from three chippies, and the group hopes it will provide food for thought for passers-by.
The billboards are located on The Promenade, Portstewart BT55 7AA and will be up for one week. High-resolution images are available here. Credit: Christopher Ward Films and Photography.
“Fish have feelings and experience pain just like our animal companions do, yet fishers haul them out of their ocean home and gut them – often while they’re still conscious,” says PETA Vice President of Programmes Elisa Allen. “No one needs to be hooked, suffocated, and battered for a meal, and PETA is urging the people of Portstewart to enjoy delicious vegan fish and chips, which celebrate the sea without the suffering.”
PETA points out that fish share knowledge and have long memories and cultural traditions. Some woo potential partners by creating intricate works of art in the sand on the ocean floor. Yet more fish are killed for food each year than all other animals combined. In addition, 38 million tonnes of other aquatic animals are unintentionally caught annually as the fishing industry aims to satisfy consumer demand.
Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their carbon footprint, and avoids ingesting the many toxic chemicals found in the flesh of fish, including mercury, lead, and polychlorinated biphenyls (PCBs). PETA offers a free vegan starter kit for those ready to make the switch.
PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, TikTok, X, or Instagram.
Contact:
Lucy Watson +44 (0) 20 7837 6327; [email protected]
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