AI-Generated Voice for Animals: New Video Slams LVMH CEO Bernard Arnault

“Who doesn’t care about animals? Yes – that’s Bernard Arnault,” sings the AI-generated voice of the late French singer France Gall. PETA France brought her back to life in a new parody video. Why? So she can give Bernard Arnault, CEO of the major fashion group LVMH, a lesson in ethics. The company, which owns Louis Vuitton, continues to profit from the torture and slaughter of sentient beings by selling items made from wild-animal skins. Watch the video now:

An AI-Generated Voice for Animals

To the tune of Sacré Charlemagne, an iconic song by Gall about the creation of schools in France, the singer’s voice denounces the blatant hypocrisy of LVMH’s environmental commitments. The company provides its employees with training on climate-related matters, but its brands continue to sell items made from animal skins, the production of which pollutes the atmosphere and waterways.

Crocodiles Are Skinned Alive

As the song describes, crocodiles exploited for their skin just to end up as shoes, bags, or other items sold by LVMH brands are isolated, beaten bloody, electrocuted, and skinned alive.

A PETA Asia investigation into farms in Vietnam that supplied Louis Vuitton among other brands revealed that workers cut crocodiles’ necks and drove a metal rod down their spine before butchering the animals while they were still alive.

Snakes Are Beaten and Cut With Razors

A PETA Asia investigation into slaughterhouses in Indonesia that supply LVMH shows snakes being beaten with hammers, inflated with water, and cut with razors while they’re likely still conscious. PETA entities have also documented how the fashion industry decapitates conscious lizards with machetes and electrically stuns ostriches before slitting their throats in front of their terrified peers.

Animals Are Confined to Cages With Rotting Corpses

By continuing to sell fur, LVMH is supporting an industry that imprisons animals for their entire lives before killing them for their skin. More than 85% of the fur sold today comes from fur factory farms, where minks, foxes, and other animals are kept in cages stacked on top of each other in foul-smelling sheds. Animals may suffer from festering open wounds, painful sores, and eye infections due to the filthy conditions.

LVMH Must Change

While LVMH lags behind, big names in fashion like Mulberry, Victoria Beckham, Chanel, Burberry, Diane von Furstenberg, and Vivienne Westwood have already abandoned the use of wild-animal skins, and the vast majority of brands have ditched fur. It’s time for LVMH to follow suit and cut cruelly obtained materials from its collections by switching to vegan leathers and other innovative textiles.

Snakes and Crocodiles Need Your Help

PETA is calling on LVMH to end its shameful sale of fur and wild-animal skins. You can join the campaign by sending LVMH’s CEO a message now:

Message LVMH