Fashion Group Max Mara Finally Bans Fur
Finalmente! Italian fashion house Max Mara Fashion Group joins the overwhelming majority of brands in proclaiming that fur has no place in its future collections.
The news follows long-standing campaigns by PETA entities and several other animal rights organisations as well as many thousands of e-mails from animal advocates around the world. Thank you to everyone who asked Max Mara to do the right thing: when we ask, they listen.
What You Need to Know About the Fur Industry
Max Mara will no longer support the hideously cruel fur industry, which confines, poisons, gases, electrocutes, and skins sentient beings for jackets and coat trim.
Minks are confined for their entire lives to cramped cages before they’re killed for their fur. Investigations into 26 mink fur factory farms in Denmark revealed sick, injured, and dead animals at every operation. Some minks suffered from extensive untreated bite wounds, and others were missing legs or ears as a result of fights, which inevitably break out when these naturally solitary animals are forced to live together in crowded conditions.
Fur Is Killing the Planet
Max Mara Fashion Group will also no longer be complicit in the devastating impact that the fur trade has on the environment.
Fur is treated with chemicals such as formaldehyde and chromium to prevent it from rotting, making it one of the most polluting materials in fashion. An independent study found that compared to other materials, fur has a higher environmental impact regarding 17 out of the 18 factors tested, including its contribution to the climate catastrophe and toxic emissions.
Fur Is a Public Health Hazard
Fur factory farms are putting public health at risk, too. When stressed animals are confined next to each other in filthy conditions, it’s no surprise that diseases spread easily. Animals with infections, sores, and festering, open wounds caused by the wire flooring are a common sight. Fur farmers and handlers are among those who most commonly suffer from the zoonotic bacterial disease tularaemia.
What’s more, because minks are particularly susceptible to respiratory illnesses, mink farms around the world have proved to be dangerous breeding grounds for disease and have been identified as COVID-19 and highly pathogenic avian influenza hotspots.
The Last Remaining Brands Are Ditching Fur
As the final holdouts ditch fur, PETA urges LVMH – owner of Louis Vuitton and Dior and a major sponsor of this year’s Olympics – to modernise and follow Max Mara’s lead.
Please join us in urging LVMH to drop fur now:
Urge LVMH to Ban Fur
©Jo-Anne McArthur / #MakeFurHistory
