Don’t Let Your Child Be ‘The Last of Us’: New PETA US Video Urges Parents to Go Vegan – Before It’s Too Late 

Don’t Let Your Child Be ‘The Last of Us’: New PETA US Video Urges Parents to Go Vegan – Before It’s Too Late

London – With everyone abuzz about today’s season finale of post-apocalyptic show The Last of Us, a new TV spot released by PETA US is pointing to animal agriculture as a leading cause of the climate catastrophe and asking viewers, “Are you a bad parent?” while urging them to safeguard their children’s future by banning environmentally devastating meat, eggs, and dairy from their homes.

Much like The Last of Us’ Ellie (played by vegan Bella Ramsey), the ad’s protagonist is a young orphan trying to navigate a post-apocalyptic world. In the video, she lists the rules her mum enforced – such as not touching the stove or talking to strangers online – to keep her safe: “You said it was your job to protect me. You were always telling me what not to do…. But you never said, ‘Don’t eat meat or dairy.’ Now look what you’ve done,” the girl says before disappearing.

“No parent wants to doom their children to inhabit an inhospitable planet, so PETA urges guardians to feed children vegan before it’s too late,” says PETA Vice President Mimi Bekhechi. “While the horrors portrayed in The Last of Us are make believe, our children face a truly dire future, as Greta Thunberg has made clear, if we continue pumping greenhouse gases from meat, egg, and dairy production into the atmosphere.”

According to the United Nations, about one-third of all human-caused greenhouse gas emissions are linked to food production, and the largest percentage of these come from animal agriculture. Vegan foods – such as fruits and vegetables, whole grains, beans, peas, nuts, and lentils – require less energy, land, and water to produce, and switching to plant-powered eating can help the world mitigate the worst effects of the climate catastrophe.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, Twitter, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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