‘Leather Takes Lives’: New PETA Tags Clap Back at Pro-Leather Trade Group

London – In response to Leather UK’s attempt to mislead consumers about leather and drive up sales through swing tags proclaiming “Leather for Life” – a desperate ploy, given that the global vegan leather market is expected to grow to over £35 billion by 2025 and overtake the animal-leather industry by 2027 – PETA plans to introduce its own tags, bearing the message “Leather Takes Lives”.

Image also available here.

“All consumers need to know about leather is that it’s a dying industry defined by animal suffering and environmental destruction,” says PETA Vice President of UK Programmes & Operations Elisa Allen. “This last gasp from losing leather purveyors lays bare their fear of a changing market full of high-performing and trendy ‘PETA-Approved Vegan’ leather, including plant-based fabrics made from pineapple leaves, apples, and mushrooms.”

A PETA exposé of the global leather industry found that animals are exposed to the elements and denied food and water during gruelling journeys to abattoirs, where their throats are slit while they’re still conscious and able to feel pain. Turning animals’ skin into leather requires 130 different chemicals – including cyanide – and animal agriculture, which includes the leather industry, is one of the leading contributors to the climate catastrophe. Cow leather has been ranked the most polluting textile in fashion by several industry reports.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Twitter, Facebook, or Instagram.

Contact:                                                                                                      

Sascha Camilli +44 020 7923 6244; [email protected].uk

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