What if Animals Wore ‘Human Fur’? Shocking Ad Turns the Tables on Fashion’s Sick Obsession

Wearing the skin of another animal – an animal forced to live in a cramped, filthy cage before having the hide ripped from his or her back – is a pretty disturbing fashion statement.

For anyone who hasn’t yet grasped that message, this thought-provoking ad should be an eye-opener. Donated by top ad agency Ogilvy & Mather, the video depicts a catwalk show with a twist: the statuesque models are “foxes”, and their grisly outfits include a coat made from dozens of “human arms”.

In reality of course, it’s humans who kill millions of animals a year in the name of fashion. In addition to foxes and minks, the fur industry’s victims include 1 billion rabbits and 2 million cats and dogs each year. These animals are sometimes skinned while they are still alive, and their hearts may continue beating for five to 10 minutes after their bloody bodies are tossed aside by fur farm workers. Other animals languish for days in traps or are gassed, beaten or electrocuted.

One way to stop the killing of animals for their fur is to support a ban on fur farms. Please also sign the pledge to go fur-free – and encourage your friends and family to do so as well. Swearing off fur sends a powerful message not only to the fur industry but also to designers, retailers and others who directly profit from the suffering caused by this cruel industry.