Joanna Krupa: Fur Trim Is Seriously Unattractive

Joanna Krupa, who was voted Sexiest Model in the World by magazines in the US and Australia, is stripping down for animals in her brand-new PETA ad, in which she points out the absurdity of wearing fur and fur trim by wearing “a bit” of it herself!

“I wanted to do this campaign to keep talking to people about how bad fur is. Stop! Fur is not sexy. It’s not cool”, Krupa says in her PETA US interview. “You’re walking down the street wearing fur—you really look like an idiot!”

Animals who are killed for their fur endure excruciating pain and suffering. On fur farms, furbearing animals spend their entire lives in cramped, filthy cages before they are violently killed by genital electrocution or other equally crude methods. Animals caught in traps have been known to gnaw through their own limbs in a desperate attempt to escape. And undercover investigations have revealed that animals are skinned while conscious and able to feel pain.

Watch all the action, and then join Joanna by taking PETA’s pledge to go fur-free.