South Hackney Woman Stars in Provocative PETA Campaign on ‘Britain’s Next Top Model’

For Immediate Release:

3 November 2017

Contact:

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]

SOUTH HACKNEY WOMAN STARS IN PROVOCATIVE PETA CAMPAIGN ON ‘BRITAIN’S NEXT TOP MODEL’

Louisa Northcote Tackles the Cruelty of Bullfighting in Animal Rights–Themed Episode

South Hackney, London – Animal rights was the theme of this week’s episode of Britain’s Next Top Model, and to support the cause, 20-year-old South Hackney local Louisa Northcote and the 10 other contestants put their skills to the test in provocative new campaigns aimed at exposing the cruelty of the fur industry, animal circuses, and bullfighting.

The image is also available here.

In collaboration with animal charity PETA, Northcote posed as a gored bull for an ad proclaiming, “Bullfighting Is Bloody Cruel.”

Made in Chelsea star Lucy Watson, who previously worked with PETA on her own anti-fur campaign, appeared as the episode’s guest judge.

“Top models from Christy Turlington to Pamela Anderson have joined PETA and used their influence to inspire change for animals,” says PETA US Vice President Dan Mathews, who was on hand at the shoot. “When fashion industry leaders speak up, people listen, and now, the world is listening to the women of Britain’s Next Top Model speak out against abusing animals for fur, circuses, and bullfights. It’s clear that this year’s competition features not just model contestants but also models of compassion.”

In bullfights, the bull is stabbed with daggers and harpoon-like banderillas until he becomes weakened from blood loss. A matador then attempts to sever the exhausted animal’s aorta with a sword.

The contestants on Britain’s Next Top Model join a long list of celebrities – including Simon Cowell, Tom Hardy, Rylan Clark, Alexandra Burke, Little Mix, and many others – who’ve teamed up with PETA, whose motto reads, in part, that “animals are not ours to wear, use for entertainment, or abuse in any other way.”

For more information, please visit PETA.org.uk.

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