New Natalie Imbruglia Anti-Fur Video Released for London Fashion Week

Friday sees the start of London Fashion Week. To coincide with the arrival of the fashionistas in town, we’ve released a new video, narrated by Australian singing beauty Natalie Imbruglia, that graphically documents the horrific cruelty inherent in the fur industry.

While it will be the spring/summer 2011 collections being showcased on catwalks, it is the autumn/winter 2010 collections that are currently arriving in the designer shops. Britain has already produced many innovative and inspiring design talents, including Stella McCartney and Vivienne Westwood, who fly the flag by refusing to work with fur. After all, fur farming is outlawed in the UK. Sadly, some out of touch designers, such as Burberry’s Christopher Bailey, tarnish Britain’s reputation by ignoring the values of the majority who wouldn’t be caught dead wearing real fur. Fortunately, hugely popular shops like Topshop and New Look, as well as designer favourites like Selfridges and Harvey Nichols, all have no-fur policies.

© Karl Grant

Natalie, who recently appeared as a guest judge on the X Factor, first supported PETA’s anti-fur campaign back in 2008 when she starred in a “Try Telling Him It’s Just a Little Fur Trim” ad. During the recording of this new narration, I was moved to see Natalie struggling to read the script – with its graphic descriptions of animals being gassed, electrocuted, poisoned and bludgeoned to death for their skins, she was very upset. Needless to say, it is even more distressing now that the footage has been added.

It’s gut-wrenching viewing, but please do all that you can to help animals by forwarding this link to family and friends and urging them to sign PETA’s pledge saying that they will never wear real fur. And if you know someone who once wore fur but has had a change of heart, please encourage them to donate their furs to PETA for use in our campaigning efforts.