Oli Sykes Says ‘No’ To Cruelty To Animals In New PETA2 Us Ad

For Immediate Release:
16 October 2008

Contact:
Sam Glover 0207 357 9229, ext 229; [email protected]
Violet Donohoe 0203 061 3361; [email protected]

London – Ever since five young lads from various defunct bands got together in 2004 and formed Bring Me the Horizon, they’ve been on a steady trek in just one direction: straight up. Even though they’re about to embark on a world tour to promote their brand-new album, Suicide Season, frontman Oli Sykes somehow made time to shoot a pro-vegetarian ad for peta2 US – the youth arm of People for the Ethical Treatment of Animals (PETA) US.

“I decided to go vegetarian after I saw a video on peta2’s Web site”, says Sykes in the ad. “When I saw how animals are tortured on factory farms, I couldn’t justify being a part of that cruelty. I thought, ‘Imagine if that were me’. Straight away, I said, ‘That’s it – I’m going vegetarian’.”

As if recording and touring weren’t enough to keep Sykes occupied, he also has his own clothing company called Dropdead, which designed a special shirt for peta2 US with the slogan “Meat Sucks”.        

Sykes isn’t the only vegetarian in the band – guitarists Matt Kean and Matt Nicholls also refuse to support the cruel meat industry.

Oli joins a growing list of musicians – including Dillinger Escape Plan, hellogoodbye, Lamb of God, Kids in Glass Houses, Aiden, As I Lay Dying and Rise Against – who’ve teamed up with peta2 UK and peta2 US to inspire people to challenge outdated, cruel attitudes towards animals.

For more information and to win an exclusive poster of the ad signed by Oli himself, please visit peta2.com.