Carey Hart Stars In New ‘Ink, Not Mink’ Anti-Fur Ad

For Immediate Release:
6 February 2009

Contact:
Sam Glover 0207 357 9229, ext 229; [email protected]
Violet Donohoe 0203 016 3361; [email protected]

London – Carey Hart has a heart of gold when it comes to animals, which makes him a perfect poster boy for peta2 US, the youth arm of People for the Ethical Treatment of Animals (PETA) US. The motocross superstar “exposes” the cruelty of the fur trade by showing off his tattoos next to the tagline “Ink, Not Mink” in a brand-new peta2 US ad.

“For some reason, in society, it’s OK to skin a mink alive and wear it as your coat, but you wouldn’t do that to your shepherd or your Lab running around your back yard. Why is it OK for one and not for the other?” says Hart. “Spend a half hour on the computer and peek around peta2.com. They show you up close and personal what happens.”

Animals trapped for fur suffer excruciating pain before trappers kill them by stamping on their chests or breaking their necks. On fur farms, animals spend their entire lives in tiny, filthy cages before they are killed by poisoning or anal electrocution or their necks are broken. In China, which is now the world’s leading fur exporter, raccoon dogs, foxes and other animals, including millions of cats and dogs, are often skinned alive.

Hart, co-owner of Las Vegas – based Hart & Huntington Tattoo Company, first got involved with peta2 US during his marriage to long time peta2 US pal Pink. Other notables appearing in peta2 US “Ink, Not Mink” ad series include Steve-O, Dennis Rodman, Tommy Lee and Miami Ink star Ami James.

For more information, please visit peta2.com.

Please let us know if you would like a high res copy of the ad for publication.